What’s the idea?

The focus of this website is to take the viewer through a philosophical and neurological journey of graphic design. Our visual experience can be explained physically, through our own neuronal activity in the visual cortex and other brain area’s involved in vision. Philosophy adds to the discussion by asking the question of what vision is and the nature of consciousness. Is the world really as it is perceived? This project focuses on neurological evidence and philosophical theory to develop new graphic design backed by scientific rigour.